James C. Fitch is founder and president of Noria Corporation with offices in Tulsa, Oklahoma. Noria is a consulting and training organization that specializes in machinery lubrication oil analysis, tribology, and machine reliability. The firm has served hundreds of clients since 1997. Jim has been awarded a number of patents on oil analysis instruments and has published over 200 books, journal papers, and technical articles. Mr. Fitch has served as a U.S. delegate to ISO for oil analysis standards and is also active with ASTM D02 related to in-service oil analysis test standards. He holds degrees from Georgia Institute of Technology and the University of Tulsa.

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